Mubasher: Majid Al Futtaim has officially launched SHARE in Saudi Arabia, introducing its flagship rewards program to one of the region’s fastest-growing and digitally connected markets, according to a press release.
SHARE serves as the group’s integrated digital commerce, bringing together shopping, dining, entertainment, and lifestyle experiences through a single platform.
With the expansion into Saudi Arabia, SHARE members can now earn and redeem points across Majid Al Futtaim’s network in both the UAE and Saudi Arabia, enabling customers to use their rewards seamlessly while traveling across the region.
Through the SHARE app, users can collect and redeem points, access exclusive offers, and receive personalized rewards across the company’s portfolio of brands and destinations.
Users will now be able to earn and redeem their points throughout Majid Al Futtaim's network in both the UAE and Saudi Arabia, ensuring their rewards are valid wherever they travel within the region.
With the launch in Saudi Arabia, customers can begin using SHARE across participating Majid Al Futtaim brands, including Carrefour, VOX Cinemas, Magic Planet, AllSaints, lululemon, THAT Concept Store, Abercrombie & Fitch, Hollister, Crate & Barrel, and additional lifestyle brands.
At launch, members will be able to earn and spend points across more than 65 brands and over 15 participating retail destinations.
Customers can use their digital SHARE ID within the app to instantly earn points at participating locations, submit receipts from thousands of stores and restaurants across Majid Al Futtaim destinations, and access exclusive promotions tailored to their preferences.
There is no need for a physical card, as the SHARE app provides a simple and convenient way to manage points, offers, and account information from one place.
SVP SHARE Rewards and Customer Solutions, Darren Taylor, commented: “SHARE has evolved into far more than a rewards platform, it is our digital destination for customers, bringing together our brands, experiences, and services into one connected ecosystem.”
Taylor added: “Launching SHARE in Saudi Arabia marks an important step in how we create everyday value, deepen personalization and build long‑term relationships with our customers. As SHARE continues to grow, it will unlock even more ways for people to earn, redeem, and enjoy meaningful experiences across our portfolio.”
The launch in KSA offers a range of features designed to enhance the customer experience, including flexible payment options, including Buy Now, Pay Later (BNPL) through Tabby.
Additional capabilities are scheduled to roll out throughout 2026, including raffles, tiered membership benefits, cross-market points exchange, affiliate partnerships, gift cards, and a co-branded credit card.
